Spine

How we work, written down before you ask

This is the policy cluster, and it is the honesty surface of the site. Eighteen pages on how we work: the term, the money, the ownership, the exclusivity rule, and the things we will not claim.

Almost everything on these pages is information an agency would rather give you on a call, where it can be framed. Writing it down removes the framing. That is the only advantage on this site a competitor cannot copy without changing how they actually operate.

The four things buyers want in writing and almost never get

Each of these has its own page. The short version is here so you do not have to click four times to decide whether to keep reading.

The term

90 day initial term, then month to month at the same price. The industry asks for 6 to 12 months. Nothing happens at day 91. It continues at the same price, month to month, and you can end it at any month end. Thirty days notice by email ends it, and there is no call where we try to talk you out of leaving.

The floor

Below $2,500 a month the honest version of this work does not exist. What exists for a few hundred a month is a report, a scheduled post and an invoice. We would rather point you at a tool you can run yourself than take the money and perform the motions. If one new customer is worth more than $2,500 to you, this is a rounding error and we should talk. If it is not, tell us on the call and we will say so first. ($2,500 is our floor as of October 2026.)

Exclusivity

One SEO client per industry, per city. Ads and websites are not exclusive, and we say so. We will not run search for two businesses chasing the same keywords in the same city, because one of you has to lose the ranking for the other to win it and we would be billing both of you for the privilege. When the seat in your industry and your city is taken, we tell you it is taken.

Ownership

You own the code, the content we wrote, the domain, the Google Business Profile and every lead sitting in the Ninetyfifth Marketing App, during the engagement and after it. Leaving does not cost you your website and there is no handover fee for a thing you already paid for.

The two conditions we publish instead of burying

An offer with a condition hidden in it is not an honest offer, it is a sales technique with a delay built in. There are exactly two conditions worth knowing before a call and both have their own page.

Stay past month 2 and the included website is yours outright. Cancel before that and it is invoiced at $2,500, instead of the remaining months. It exists for one reason: the build is real work delivered in month one, so a month one exit would mean we handed over a finished website for nothing. Stay two months and the question never comes up.

$50 a month covers hosting, security, monitoring and small changes. Month to month, no initial term, and not billed at all while an SEO retainer runs. You own the code either way.

What we will not claim

Our conditional local search guarantee is published with its measurement rules and fee remedy. It is not a promise of the first position, an AI citation or a lead count. No figure on this site without a source we can produce on request. No client named without the work described accurately and narrowly, inside what that client agreed to. No percentage, no multiple and no count that came out of a template.

Those are not modest positions. They rule out most of what agency marketing is made of, which is exactly why they get their own pages rather than a line in the footer.

What is in this cluster, and what changes next

The eighteen policy pages group into three. The money and the terms: the term itself, why we ask for it, the floor, no deposits, and what happens to the website on an early exit. The work: onboarding, reporting, how we measure visibility, the stack, security and access, who actually does the work, and what we need from you. The boundaries: exclusivity, rankings, ownership, how we use AI, and who we are not a fit for.

This cluster is complete in the first batch rather than arriving over a year, because a site that sells on honesty cannot ship the honesty last. What changes next is not the count. Each policy gets restated as a short answer in the answer cluster, so a buyer searching the question lands on the answer rather than on a page about us.