Commercial

Marco does the work. You know every other name

Marco Consuelo does the work. When somebody else touches your account you know their name before they touch it. That is the whole policy, and the rest of this page is the detail behind it.

Who actually does the work at a marketing agency is the question that separates a pitch from a delivery, and almost nobody answers it on a website. You meet a senior person, you sign, and the account moves to whoever had capacity that week. Nobody tells you. The work gets worse and the invoice does not.

One person, and no account manager layer

The person who writes the strategy here is the person who writes the pages, reads the numbers and answers your email. There is no account manager in between, because there is nothing to manage between you and the work. An account manager exists to protect a delivery team from a client and a client from a delivery team, and both of those jobs disappear when there is one person on the hook.

That is a smaller promise than it sounds and a harder one to keep. It means a bad week is visible to you rather than absorbed by a bench. We would rather you saw it.

What Marco does

The build. The structure. The technical layer. The pages. The reporting, and the call where the reporting gets explained in plain language. The decision about what to do next and the harder decision about what not to do. Every word that publishes is read before it publishes, including the words an agent drafted.

What a subcontractor does, and what you are told

Some crafts are better bought than faked. A second camera on a shoot day. A specialist developer on an integration with somebody else’s system. A voice artist. When that happens, three things are true every time.

• You are told who it is and exactly what they are doing, in writing, before they start.
• They work to a brief Marco wrote, and the output comes back through Marco before it reaches you.
• The contract is with us, so the accountability does not move even though the hands did.

What we do not do is hand your retainer to a fulfilment shop and resell it with a markup. That is a real business model and it is a large share of what a small agency retainer buys in this market. It is not what this one buys, and the reason we can say so flatly is that there is nobody here to hide behind.

Where the machines fit, stated plainly

Agents draft. A person decides. Research, first drafts, structure and the duller half of technical work all get machine help, because pretending otherwise in 2026 would be theatre. Nothing publishes without being read, cut and signed off by a named human, and when a draft is wrong it gets rewritten rather than softened.

The reason that distinction is load bearing: a model will happily write a sentence that is true in general and false about your business. Catching that sentence is the job. Every page on this site carries a byline and the date it was last reviewed, so you can see who is accountable for the words.

What a one person shop cannot do

It cannot take fifty clients. The floor and the exclusivity rule both exist partly for that reason, and both cost us revenue rather than earning it.

One SEO client per industry, per city. Ads and websites are not exclusive, and we say so.

It cannot answer at three in the morning. It cannot absorb a brief that needs a crew of eight with no notice. And it cannot survive you being quietly unhappy, which is why we ask you to say it early and why we say it first when we can see it.

If what you want is a department, hire one or buy one, and that is a reasonable choice. If what you want is one person who is accountable, reachable, and willing to tell you the plan is not working, this is that.