Commercial

We build the site before we optimise it

We do SEO on websites we build. If you already have a site, we build you a new one, and it is inside the $2,500 a month retainer rather than billed on top of it.

That is the whole policy, and it is the most consequential sentence on this website. Everything else we publish is a detail underneath it. This one decides whether we can work together at all, so it is on a page of its own rather than in a clause.

The short answer, and the arithmetic behind it

So: do I need a new website for SEO? Not in general, and not from everybody. From us, yes. We will not take search work on a codebase we did not write, and we will not bill you extra for the one we do write. Those two halves have to travel together or the first one is just a rule that costs you money.

Here is the arithmetic, because it is the part people assume is hiding something. We sell the same custom website on its own for $2,500, paid in full, with no retainer attached and no term. Inside a retainer that build is not billed on top. So month one buys you a site you could have bought outright, and every month after that is the search work. Nothing is marked up elsewhere to pay for it and nothing is clawed back later.

I already have a website. Can you just do the SEO on it?

No, and not because your site is bad. Search results are capped by the platform underneath them. How pages render, how URLs are structured, how schema is generated, what a template does to every page at once: those are build decisions, and when they are somebody else’s build decisions the ceiling is set before we write a word. We are not willing to inherit a codebase we cannot fully change and still be the ones judged on the ranking in 90 days.

So the rebuild is part of the engagement rather than a condition of it. The retainer is $2,500 a month. We sell that same custom website on its own for $2,500, and inside the retainer it is not billed on top. Saying yes to a new site costs you nothing you were not already spending, provided you stay past month 2.

You keep the domain, the content worth keeping and the URLs worth keeping. We map the redirects. You own the code either way.

The one rule that settles every edge case

We will measure where you show up on anybody’s website. We will only change a website we built.

Measurement is sellable against anything. Where you currently turn up in search results, and whether AI answer surfaces cite you, are facts about the open web. We will go and get them for you whatever your site is built on. Changing a website is a different kind of deliverable: it is a build, and a build we do not control is a build we cannot be held to.

That is why we do not sell an audit, a speed pass, a security pass or a consulting retainer on a site we did not build. All four end the same way, with a document full of instructions for somebody else and an invoice from us either way. We would rather say no and lose the sale than take money for a list.

What comes across from the old site

Your domain stays yours and stays registered where it is. The content worth keeping comes across. The URLs worth keeping stay the same URLs, and we map redirects for everything else so the links already pointing at you still land. Your Google Business Profile is your asset and never leaves your account.

What does not come across is the old template, the old plugin stack and the old markup. That is the point of doing it. We are not migrating the ceiling along with the furniture.

The condition attached to the included website

Stay past month 2 and the included website is yours outright. Cancel before that and it is invoiced at $2,500, instead of the remaining months.

It is the only condition on it, and it exists because the build is real work delivered in month one. Stay two months and the question never comes up. We would rather it sat on this page, next to the promise it qualifies, than in a clause you find later.

Why this is published instead of explained on a call

Because it disqualifies people, and the people it disqualifies deserve to find out in thirty seconds rather than thirty minutes. If what you want is somebody to work inside the site you already have, that is a legitimate thing to want and we are the wrong shop for it. If what you want is the search work and the platform underneath it handled by the same people, with one number and nobody to blame but us, that is what this is.