Commercial

You own it, and here is exactly what that covers

Who owns my website is the right first question, and most agencies answer it with a single word rather than a list. Here is the list, and the one place where the answer has a condition attached to it.

Owned outright from day one: the code, the content, the domain, the Google Business Profile, the analytics properties, and every lead that ever arrived through the site. Owned with one condition: the custom website that comes inside an SEO retainer, until month two has been paid.

The code

You own the code we write. It is yours on the day it exists rather than the day a final invoice clears, because there is no final invoice on a build. There is no licence, no per seat fee, and no clause that switches anything off. If you leave, you take it. If you want it handed to another developer, we hand it over and we do not make the handover difficult, because a handover you have to fight for is a soft form of lock in and we would rather not be that kind of shop.

Hosting is a different question from ownership, and this industry confuses the two on purpose. Ownership is permanent and hosting is a service you can stop.

$50 a month covers hosting, security, monitoring and small changes. Month to month, no initial term, and not billed at all while an SEO retainer runs. You own the code either way.

The content, the profile and the leads

Every page we write is yours. Every photograph we shoot for you is yours. The Google Business Profile is created inside your account rather than ours, which means it never needs transferring when we part ways because it was never ours to transfer. Analytics and Search Console are the same: your email address, your property, your historical data.

Leads are the item people forget until it matters. Every call, form fill and message that routes through the Ninetyfifth Marketing App is your data. You can export it whenever you like, including on the way out, and we do not hold it back as leverage while a last invoice is discussed.

The website is yours after month two.

One thing to say plainly, because it is the only condition attached to the included website. The custom build inside the retainer is the same one we sell on its own for $2,500. If you stay past month 2, it is yours outright and nothing is ever billed for it again. If you cancel before that, the website is invoiced at its standalone price of $2,500 at the time of cancellation, instead of the remaining months of the term rather than on top of them.

We would rather write that down here than put it in a clause you find later. It exists for one reason: the build is real work delivered in month one, and a month one exit would mean we gave away a $2,500 website. Stay two months and the question never comes up.

Bought outright and included are not the same ownership

A website you buy on its own is paid once and kept. No term, nothing to vest, nothing recoverable. The day it launches the question is closed permanently and there is no second conversation about it ever.

A website that arrives inside a retainer is not owned on those terms until month two has been paid. Before that point it is recoverable, at its standalone price, instead of the months you did not pay rather than on top of them. After that point it is identical to a purchased one: same build, same ownership, nothing ever billed for it again.

The difference is small in practice and large in principle, so it gets written down rather than smoothed over. An included thing with a condition on it is not the same as a bought thing, and a page that says otherwise is lying by omission even if every individual sentence on it is true.

What we keep

Nothing of yours. What we keep is our own toolchain: the components, the build system and the internal patterns that are the same across every site we make. You own your site. You do not own our workshop, and you are not paying for it either.

We also keep the ordinary right any builder has to say we did the work. We will not publish anything about your business that you have asked us not to, and asking does not have to be justified.

How to actually take it

Email us. We hand over the repository, the content, the asset files and an export of your leads. Access to accounts in your name needs no handover because you already have it, so we remove ourselves from them instead. There is no exit fee and no leaving charge.

We will also tell you what breaks if you host it somewhere else, which is usually nothing, and what you will need to keep paying for, which is usually a domain and a host. The only invoice after a handover is the month you are in and, if it applies, the website condition above. Nothing else appears.