Commercial

An agency that actually cares, in writing

Every agency says it cares. The word is free, which is why it carries no information on a sales page. So this page does not argue the point. It lists the places where caring cost us leverage, and points at each policy so you can read the rule instead of the adjective.

What the phrase is actually asking

If you are looking for a digital marketing agency that actually cares, you are not looking for warmth. You are looking for someone who will tell you an inconvenient thing before it costs you money. That is the whole request and it is a reasonable one, because the standard experience is the reverse: a confident onboarding call, a long term, a dashboard that goes quiet around month five, and a renewal you forgot to cancel.

Caring, inside a commercial relationship, is a set of behaviours you can check. It is what the agency publishes before you pay. It is what it refuses to sell you. It is what it says out loud when the work is not working. None of that requires anyone to like each other, which is the point: a behaviour survives a bad quarter and a feeling does not.

The policies, and what each one gives up

This is the honesty surface. Each line below is its own page, and each one hands back a piece of leverage that a less careful agency would keep.

• The term is published rather than negotiated on a call. 90 day initial term, then month to month at the same price. The industry asks for 6 to 12 months.
• Nothing happens at day 91. It continues at the same price, month to month, and you can end it at any month end.
• We refuse to promise a ranking, in writing, on a page built to be found by the people searching for exactly that promise.
• You own everything we build, including the code, from the day it exists. There is no version of leaving where you lose the asset.
• One SEO client per industry, per city. Ads and websites are not exclusive, and we say so.
• Stay past month 2 and the included website is yours outright. Cancel before that and it is invoiced at $2,500, instead of the remaining months.
• $50 a month covers hosting, security, monitoring and small changes. Month to month, no initial term, and not billed at all while an SEO retainer runs. You own the code either way.
• There is a page listing the businesses we are not a fit for. It exists to lose us work, and it does.

What we say when it is not working

Most agencies go quiet in month five. The retainer is the product, so the incentive is to keep the invoice alive and let the client be the one who finally raises it. Here the work is the product, which means a client who is not making money is a client we lose eventually anyway. We would rather lose them in month five with a straight answer than in month eleven with a reputation.

So the rule is that you hear it from us first. If the numbers are not moving and we do not believe they will, we say so, we say what we think it needs, and if the honest answer is that it needs nothing more from us, we tell you how to end it cleanly. That conversation costs us a client. Staying quiet costs you a year.

What this does not mean

It does not mean we are always available. It does not mean every call gets taken, every message gets answered at midnight, or every request gets a yes. A vendor who never pushes back is not caring, it is agreeable, and agreeable is how a scope quietly turns into a mess that serves nobody.

It does not mean we will work with you either. Some businesses should not hire an agency at all at their stage, and some should hire a different one. We publish that list as well, because a bad fit discovered in month three is far more expensive for you than a no in week one.

And it is not a service level claim. Caring is not a response time. If you want a contractual response window, ask for one and we will tell you honestly what we can hold to.

How to test it before you pay us

Read the policies. Then ask us the question they do not answer. The test is not whether we have a tidy answer ready, it is whether the answer on the call matches the answer on the page, and whether we are willing to put the awkward half of it in writing afterwards.

Ask for the redacted report. Ask what happens on the day you give notice. Ask who actually does the work and what they do when they are wrong. Those three questions sort agencies faster than any case study, because the answers are either specific or they are not.

Everything here is reviewed and signed by one person, and his name sits at the bottom of every page with the date he last read it. When something on this site turns out to be wrong, the correction goes on the page and the date changes. That is a slower way to run a marketing site. It is also the only version that survives a client who reads carefully.