Commercial

Why there is a floor, and what it is right now

Every engagement here starts at a monthly floor. This page says what that floor is, why it exists, and when it was set, because the date turns out to matter more than the number.

Why marketing agencies have a minimum is usually answered with something about value, which is a way of not answering it. The real answer is arithmetic, and it is the same arithmetic in every shop whether they publish it or not.

The arithmetic that produces a minimum

A month of real search work is a build or the upkeep of one, pages written and shipped, the technical layer kept correct, a profile managed, measurement checked, and a report a human wrote and then sat on a call and explained. Count those hours honestly and you land somewhere between twenty and forty a month depending on the month.

Divide a few hundred dollars by that and you get a rate nobody competent works for. So the work does not happen. What happens instead is that a tool generates a report, something gets posted, and the invoice arrives on time. That is not a cheaper version of this service. It is a different product wearing the same word.

A minimum is just an agency admitting where its own division lands. The only unusual thing about publishing ours is that most agencies would rather find out what you will pay first.

Why the floor is $2,500.

Below $2,500 a month the honest version of this work does not exist. What exists for a few hundred a month is a report, a scheduled post and an invoice. We would rather point you at a tool you can run yourself than take the money and perform the motions. If one new customer is worth more than $2,500 to you, this is a rounding error and we should talk. If it is not, tell us on the call and we will say so first. ($2,500 is our floor as of October 2026.)

What the number contains, so you can compare it to something

SEO is $2,500 a month and the website is in it. We only do SEO on a site we built.

So the comparison is not retainer against retainer. It is retainer against retainer plus a build. We sell that same custom website on its own, paid in full, to people who want nothing else, and inside a retainer it is not billed on top. Month one buys the site and every month after that is the work.

$50 a month covers hosting, security, monitoring and small changes. Month to month, no initial term, and not billed at all while an SEO retainer runs. You own the code either way.

Stay past month 2 and the included website is yours outright. Cancel before that and it is invoiced at $2,500, instead of the remaining months.

A floor as of a date, not a founding principle

We have not always started here, and claiming otherwise would be an easy lie that costs nothing to tell. The floor is current. One signed agreement predates it and sits below it, and it stays exactly where it is, because repricing somebody to make a web page consistent is not a thing we are willing to do.

The floor applies to new engagements. When it moves again, this page changes and the date in it changes with it. That is the entire reason the date is written into the sentence rather than left to the reader to assume.

When the floor is the wrong question

If one new customer is worth several times the monthly number to you, the floor is not the decision and we should be talking about whether the work is right instead. If one new customer is worth a fraction of it, the floor is the whole decision and no amount of good work changes that. Tell us what a customer is worth and we will do the division out loud on the call.

There is no version of this where we take the money anyway and hope. The disqualification is published for the same reason the number is: a price you have to ask for is a price that moves depending on who is asking.