Skip to main content

Commercial

90 days, then month to month at the same price

Every retainer here starts with a 90 day initial term, and after day 90 it continues month to month at the same price, with no new commitment and nothing to re-sign. Both halves of that matter, and most agencies only tell you one of them.

What the market actually asks for

The standard agency contract runs 6 to 12 months, signed before any work starts. That is not a conspiracy, it is a business model: search and paid social both take time to show up in the numbers, and a long contract protects the agency from being judged before the work has had a chance to land. The trouble is that it also protects the agency from being judged at all. Eight of those twelve months are months you are paying for with no information.

We ask for 90 days instead. Not because the work is faster here, but because 90 days is genuinely the shortest window in which you can look at the numbers and form a real opinion. Asking for less would be selling you a result we cannot deliver yet. Asking for a year would be asking you to fund eight months you know nothing about.

What happens on day 91

Nothing. That is the whole point, and it is the part worth reading twice.

Your retainer continues at the same price, billed monthly, on the same date it has always billed. There is no renewal notice, nothing to re-sign, and no price increase for dropping the commitment. From day 91 you are month to month, and you can end it at the close of any month.

We do not run the version of this where a cheap introductory rate expires and the real rate appears. The price in month fourteen is the price in month one. If the work is paying for itself you will not want to leave, and if it is not, a contract was never going to fix that.

How to leave

Email us with 30 days notice. We finish the month that notice covers and then we are done. Notice in writing just means an email. There is no form, and there is no phone call where we try to talk you out of it.

You keep the website, the code, the content we wrote, the Google Business Profile we built up, and every lead sitting in the app. We hand off whatever needs handing off. We would rather you tell us it is not working and go than stay quiet and resent the invoice.

The one condition, stated plainly

There is a single condition attached to the custom website that comes with a retainer, and it belongs here rather than in a clause you find later.

The build inside the retainer is the same website we sell on its own for $2,500. Stay past month two and it is yours outright, and nothing is ever billed for it again. Cancel before that and the website is invoiced at its standalone price at the time of cancellation, instead of the remaining months of the term rather than on top of them.

That exists for one reason. The build is real work delivered in month one, so a month one exit would mean we handed over a finished website for nothing. Stay two months and the question never comes up. We would rather write it down on the page about our commitment than bury it somewhere you have to go looking.

What the 90 days is not

It does not guarantee a result on its own. Our conditional local search offer has a separate written threshold and fee remedy, published with its limits.

It is not a trial. The work in those 90 days is the real work: the build, the structure, the pages, the technical layer. If you leave at day 91 you leave with all of it.

And it is not a lock in dressed up in friendlier language. A lock in is a contract you cannot exit. This is a commitment with a defined end, after which the decision is entirely yours every single month. Those are different things, and the difference is the reason we are comfortable publishing the number.

Why we publish this at all

Because the term is the first question a serious buyer asks and the last thing most agency websites answer. If you have to get on a call to find out how long you are signing up for, that is information, and it is not information in your favour.

So it is on the page. If you are comparing digital marketing contract length across agencies, ours is 90 days to start, month to month after that at the same price, 30 days notice to end it, and one condition on the included website. If any of that is a problem, better that you know now than three weeks into a sales process.

Questions

Is the 90 days a contract?

It is an initial term, which is a commitment to the first 90 days rather than a contract that renews. After day 90 there is nothing to cancel and nothing to re-sign: the retainer simply continues month to month at the same price until you end it.

What happens at day 91?

Nothing happens at day 91. It continues at the same price, month to month, and you can end it at any month end.

Do website builds have a term?

No. A website build is a one time fee, paid in full upfront, with no term at all. The optional maintenance monthly is month to month with no initial term either, and you are not billed maintenance at all while an SEO retainer is running.

What if I cancel in month two and the website was included?

Stay past month two and the included website is yours outright. If you cancel before that, it is invoiced at its standalone price at the time of cancellation, instead of the remaining months of the term rather than in addition to them.

Can I give notice during the initial term?

Tell us and we will tell you exactly where you stand in writing before anything is billed. The initial term and the notice period interact differently depending on when you are in the 90 days, and we would rather answer it for your specific situation than publish a rule that is wrong at the edges.

Related

By Marco Consuelo, Ninetyfifth Marketing. Last reviewed .

Downtown Phoenix, by appointment only. contact@ninetyfifthmktg.com

Ninetyfifth Marketing

Let's talk.

Take 90 seconds to tell us about your business. If we're a fit, we'll reach out to set up a call.

Ninetyfifth Marketing
Ninetyfifth Marketing
Live chat · Replies in minutes
Ask a question and someone from our team will jump in.