Spine
Every question a buyer asks, answered in public
This is the index of the answer cluster: marketing questions answered one per page, in writing, where you can read them before you ever speak to us.
It exists for an unflattering reason. The questions a buyer asks first are the ones whose honest answers cost the agency a sale, and an agency that only answers them on a call has arranged things so you hear the softened version. Writing them down removes the framing.
Why the answers sit on a page instead of in a call
Ask three agencies how long you are signing up for and you get three sales calls. The term is a number. It does not need a discovery meeting. Neither does who owns the website, what happens when you leave, what a report should contain, or what nobody can honestly promise about a ranking.
So the rule in this cluster is that the answer comes first and the qualification comes second. If the honest answer rules us out for you, the answer did its job. We would rather lose the enquiry than win the call and lose the client in month four.
Where an answer touches the commercial model it cites the published terms rather than paraphrasing them. 90 day initial term, then month to month at the same price. The industry asks for 6 to 12 months.
Nothing happens at day 91. It continues at the same price, month to month, and you can end it at any month end.
And where an answer touches the included website, the condition travels with it. Stay past month 2 and the included website is yours outright. Cancel before that and it is invoiced at $2,500, instead of the remaining months.
What an answer page looks like here
One question per page. The answer in the first two sentences, in plain language, before any context at all. Then the part that is actually useful: what the question is really asking, where the common answer is wrong, and what to do about it if you never hire anybody.
That shape is not a style preference. It is how a person reads and how an answer engine quotes. A single page carrying sixty questions answers none of them well and cannot be cited for any one of them, which is why this cluster is a hundred and sixty one pages instead of one long document.
The fourteen families
The cluster is grouped by what you are deciding, not by which service line we would like to sell you. Listed as plain text, because most of these pages are not written yet.
What is coming and why
The cluster ships in batches and the order is deliberate. Contracts, ownership, timelines and red flags go first, because those are the questions a buyer asks before they are a buyer. The SEO, AI search, website and Meta ads families follow their service pillars, because an answer that has nowhere to send a reader who wants the long version is only half an answer.
The specialist SEO family is last on purpose. It is the smallest, the hardest to write and the one where a confident wrong answer does the most damage, so it waits until the pages underneath it exist.
None of it publishes until Marco has read it line by line. That is a throughput constraint and it is the correct one: a wrong answer on a page about honesty costs more than a slow one.
What you will not find here
No ranking guarantee, in any wording. No number without a source we can produce on request. No answer that resolves to "it depends, book a call" without first saying what it depends on.
And no answer written to make us look like the only option. One SEO client per industry, per city. Ads and websites are not exclusive, and we say so.
What is in here
Questions
Who writes these answers?
Every page in this cluster is drafted against a written specification and then read line by line by Marco Consuelo before it publishes. We publish how we use AI in the drafting as its own page rather than claiming we do not use it.
Why not put all of this in one long FAQ page?
Because one question per page is how people search and how answer engines quote. A page with sixty questions on it is too diffuse to be the clean source an engine quotes for any single one, and it is impossible to keep accurate.
Do the answers change once I am a client?
No. What is on the page is what you get in an email, which is the whole point of writing it down. If an answer ever differs from what you were told, the page is wrong and the page gets fixed.
What if my question is not here yet?
Email contact@ninetyfifthmktg.com and ask it. If more than one person would ask it, it becomes a page, and you get the answer before the page exists.
Is there a catch buried in the term?
90 day initial term, then month to month at the same price. The industry asks for 6 to 12 months. Nothing happens at day 91. It continues at the same price, month to month, and you can end it at any month end. Stay past month 2 and the included website is yours outright. Cancel before that and it is invoiced at $2,500, instead of the remaining months.
