Truck & Equipment Specialists

A diesel and heavy-equipment service business that needed a digital storefront to match.

Truck & Equipment Specialists handles diesel truck repair and heavy equipment service work for fleet operators across Phoenix. The work is precise, expensive, and trust-driven. Their existing web presence was a generic template that did none of that justice.

The brief

Build a website that looks as serious as the work: fast, clean, mobile-first, ready to bring in service requests instead of just sitting there.

What TES actually got.

• Custom-coded, no page builder

  Built from scratch. No Wix, no Squarespace, no WordPress theme. The site loads fast and stays fast because nothing is bolted on.

• Dark, premium-feel design

  A visual treatment that matches the caliber of the work. Diesel and heavy equipment buyers know quality when they see it. The site signals it before the first phone call.

• Mobile-first

  Designed for the phone first, polished for desktop second. That's where most service requests start.

• SEO foundation in place from day one

  Schema markup, sitemap, on-page optimization, and local-business markup wired in at launch, not added as an afterthought.

• Lead capture wired into the structure

  Multiple contact paths (form fills, click-to-call, request-a-quote) built into the layout. No "we'll add a form later."

• Marketing dashboard included

  Single backend for the team: website analytics (visitors, traffic sources), lead inbox for every form submission, built-in CRM, and reputation management for Google + Yelp reviews — included with the Pro tier.