Solterra Hardscape

A custom Pro website, Meta ad campaigns, the Ninetyfifth Marketing App, and lead automations — the full client-acquisition system for a Phoenix hardscape contractor.

A Pro website, the ads to fill it, and a system to catch every lead.

Solterra Hardscape installs premium hardscaping across Phoenix — pavers, retaining walls, and outdoor living. We built them a custom Pro website to convert traffic, ran Meta ad campaigns to drive it, and wired in the Ninetyfifth Marketing App and lead automations so every inquiry lands in one place and nothing slips through.

The brief: a Pro website, the paid campaigns to fill it, and the automations to turn clicks into booked jobs.

What Solterra actually got.

• Custom Pro website

  A multi-page, mobile-first site — the front door for every campaign. Fast, on-brand, and built to convert hardscape buyers.

• Meta ad campaigns

  Facebook + Instagram campaigns targeted to the hardscape buyer, with new creative produced and iterated weekly on the winners.

• Ninetyfifth Marketing App: one inbox

  Every lead in one dashboard with stage/status tracking — no spreadsheet juggling, no "where did this come from."

• Real-time SMS + email alerts

  The moment a lead submits, the phone buzzes and an email lands — replies happen while the lead is warm.

• Missed-call text-back

  Crews are on the job, not by the phone — an unanswered landing-page call fires an instant SMS so leads stay engaged.

• Call tracking + attribution

  Tracked numbers tie every call to its campaign, with data flowing back to Meta to optimize — no separate call-tracking subscription needed.