Solterra Hardscape

Months of ad spend.
No leads to show for it.

Solterra Hardscape installs premium hardscaping across the Phoenix metro — pavers, retaining walls, outdoor living spaces. When they came to us, they'd been paying another agency to run Google ads for months. Thousands in spend. And the paid traffic was being pointed at their homepage — no dedicated landing page, no funnel built to convert it — so the lead flow they'd been promised never showed up.

They reached out to see if we could do better.

The brief

Take over Google ads. Build a Meta campaign from scratch. Replace the homepage-as-landing-page funnel with something built to convert paid traffic. Put a system in place so they could see — to the dollar, the campaign, and the platform — what's actually working. And start producing real leads.

What Solterra actually got.

• Custom landing page built for paid Google traffic

  Single conversion goal, sharp above-the-fold offer, mobile-first, sub-2-second load. Built specifically for cold ad traffic — not for organic browsing or page-by-page exploration.

• Meta campaigns with native Lead Forms

  Facebook and Instagram campaigns built around Meta's native Lead Forms. Audiences targeted to the hardscape buyer profile. Creative iterated weekly based on what was actually pulling leads.

• Google campaigns into the custom landing page

  Search + Performance Max on the keywords hardscape buyers actually type. High-intent traffic routed straight into the funnel built to convert it — not their generic homepage.

• Ninetyfifth Marketing App — both channels, one inbox

  Every lead from both Meta and Google lands in the same dashboard with stage / status tracking. No two-spreadsheet juggling. No "where did this lead come from" guesswork. One screen, the whole pipeline.

• Real-time SMS + email alerts on every form

  The moment a lead submits, Solterra's phone buzzes and an email lands. No 24-hour delay, no missed inbox. Replies happen while the lead is still warm.

• Automatic callback bridge — under 30 seconds

  When a Meta Lead Form submits, our system places an outbound call to the prospect within 30 seconds. The call bridges to Solterra's team with a whisper announcement: "this is a call from a prospect who just submitted a lead via Meta — bridging now." Solterra picks up knowing the context before the conversation starts.

• Missed-call text-back on inbound landing page calls

  Hardscape crews are usually on the job, not by the phone. When someone calls the landing page number and the team doesn't pick up, an automated SMS goes out within seconds: "we missed your call, we'll be in touch as soon as someone's free." Leads stay engaged instead of dialing the competitor next.

• Built-in call tracking + attribution

  Tracked phone numbers tie every inbound call to the campaign, ad set, or keyword that produced it. Call duration, recording (where applicable), and conversion data flow back to Meta and Google so the platforms can optimize. Effectively replaces CallRail at no extra cost.

30 days from greenlight
to operational system.

After months with another agency that didn't deliver leads, we had Solterra's full paid acquisition stack live in 30 days. Meta campaigns producing native Lead Form submissions. Google campaigns routing high-intent traffic through a custom-built landing page. Every inquiry from both platforms flowing into a single dashboard with automated callback firing in under 30 seconds, missed-call text-back catching the inbounds nobody picked up, and call tracking attributing every conversation back to the campaign that produced it.

The setup their previous agency couldn't deliver in months was running in weeks.

Time to operational system

30 days

Vs. months with previous agency producing nothing

Lead response time

< 30 sec

Automated callback fires before the lead can switch tabs

Lead inboxes to check

1

Both Meta and Google leads in the same dashboard

Call tracking subscription

$0

Built into our stack — CallRail replaced at no extra cost