Arizona Elite Motors

A specialty dealer with the inventory, but not the digital storefront to match.

Arizona Elite Motors curates a specialty pre-owned inventory — sports cars, muscle cars, and luxury models. The cars deserved a digital experience that matched the showroom. They didn't have it.

The previous site was a generic dealership template: slow, hard to update, invisible on Google, and built without any lead-capture infrastructure. Buyers searching for "sports car dealership Phoenix" were finding competitors first, even when AEM had the better inventory. There was no way for a buyer to ask a question after hours, no way to schedule a viewing without a phone call, and no way to follow up with someone who had clicked but not called.

The brief

Build the digital storefront and the lead-capture system that should have been there from day one. Not a website project, but a complete marketing stack tied to the inventory and the buyer journey.

What AEM actually got.

• Pro Plus custom website

  Custom-coded, mobile-first, fast page load. Built around the inventory experience, with multiple lead-capture paths and conversion tracking wired in from launch.

• Marketing dashboard, single login

  Website analytics, lead inbox (forms + chatbot + tracked inbound calls), built-in CRM, chatbot conversation review (including abandoned ones), ad campaign attribution, and reputation management for Google reviews — one screen, the whole stack.

• AI chatbot, trained on the dealership

  Custom-trained on AEM's inventory and process. Answers buyer questions, qualifies inquiries, books viewings, and routes everything to the marketing dashboard.

• Missed-call text-back

  Any inbound call that goes unanswered triggers an instant SMS within seconds. No buyer disappears to a competitor because the phone rang at the wrong time.

• SEO + AI search optimization (ongoing)

  Schema markup tuned for the auto-dealer category, local citations, Google Business Profile management, and AI-search markup so AEM is cited when buyers ask ChatGPT, Perplexity, or Gemini for a sports car dealer in Phoenix.

• Google review funnel

  Automated review request to every buyer post-purchase. Reviews arrive without a human chasing them, lifting the GBP rating consistently over time.

• Monthly content production (ongoing)

  Inventory-driven content tied to the search themes that actually drive buyers. Every piece is mapped to a search intent, not produced for volume.