Answers

Can I Cancel My SEO Contract?

Yes. After the initial ninety day term, you can cancel your SEO contract with written notice, and the custom website plus the optimization work we did stays yours. The honest nuance: during those first ninety days you are committed, because that window is when the site gets built and the foundation gets laid, and that work cannot be done properly if it might be unwound after two weeks.

If you are asking can I cancel my SEO contract, you are usually asking two things at once. Can I leave if it is not working, and what do I lose if I do. This page answers both, plainly, for how we structure engagements and for what to check if your contract is with someone else.

What a Ninetyfifth SEO agreement actually commits you to

We perform SEO and AI search optimization only on websites we build. That matters for cancellation, because the first thing the retainer pays for is a custom website, and the first ninety days cover building it and laying the technical and content foundation underneath it. The initial term is ninety days for that reason, not to trap you into a renewal you forgot about. You can see how the service is scoped at /services/seo/.

After the initial term, the retainer continues each month for the ongoing work: new pages, fresh content, technical upkeep, and the slow compounding part of search that only pays off if someone keeps feeding it. You end that continuation whenever it stops earning its place. We publish the retainer up front rather than hiding it, and the current figure lives on the pricing page at /pricing/.

• The initial term is ninety days, published up front, not buried in a clause you find later.
• The custom website is included in the retainer, not a separate deliverable you forfeit if you leave.
• We take one SEO client per industry per city, so the agreement is a commitment we make to you as much as one you make to us.

Cancelling during the first ninety days versus after

During the initial term

You are committed for the ninety days, and this is deliberate. A custom build plus a foundation of pages and technical work is real upfront labor, and search does not show its hand in the first few weeks. If cancellation were open from the first day, the honest version of this work would be impossible to deliver, because the early weeks are nearly all cost and very little visible return. The term exists so the work can actually be finished instead of abandoned halfway.

After the initial term

Once the initial ninety days are complete, you give written notice and the retainer ends. We do not hold your domain, your analytics, or your logins hostage to keep you from leaving. If you want to go, we help you go cleanly, because a drawn out exit is bad for everyone and this industry already has too many of those stories.

What happens to your website and your progress when you cancel

You keep the website. You keep the pages. The ground you have already gained does not disappear the day you stop paying, because that work already lives on your domain and inside your content. What stops is the forward motion: no new pages, no fresh content, no ongoing technical maintenance, and no one watching for the slow drift that eventually pulls an unattended site backward.

If you are leaving to move to another agency rather than stopping entirely, the clean handoff matters even more. We confirm you walk away owning everything, so the next team inherits a working site instead of a locked one. Who should hold each asset is worth understanding before you sign anything with anyone.

How to cancel cleanly

The process is short on purpose. There is no retention call to survive, no exit interview, and no clause that quietly restarts the clock the moment you ask to leave. You do four things, and then you are out.

• Send written notice once the initial ninety day term is complete.
• Confirm the final billing cycle so there is no surprise charge after you leave.
• Transfer or confirm ownership of your domain, website, analytics, and search console.
• Make sure every asset sits in your own accounts under your own logins, so nothing you depend on still routes through the agency.

If your current SEO contract is with another agency

If you are reading this because you feel stuck with someone else, read the actual document, not your memory of the sales call. Find the initial term, the notice period, the auto renewal clause, and the ownership language covering who holds the domain, the website, the analytics, and the logins. Those few sentences decide how painful leaving will be. An agency that will not grant access, or a contract that renews on its own behind a long notice window, is the exact structure a straight dealing agency avoids.

Why we structure it this way

A ninety day initial term followed by an ongoing retainer is the arrangement that lets us do the work honestly. Make it shorter and the build cannot pay for itself or prove anything. Make it a long locked term and you have handed the agency a place to hide weak performance behind your signature. One client per industry per city means we turn down your competitors to work with you, so the commitment genuinely runs both directions.