Web
Move platforms without losing what your site already earned
Website platform migration services move a site from one platform to another, for example off Squarespace, Wix, or a self-hosted WordPress install, without losing the URLs, content, and search equity the site has already earned. The difficult part was never copying the pages across. It is preserving everything that customers and search engines already associate with the old site while you replace the foundation beneath it.
This is the hub for every migration we handle. The platforms differ, but the method rhymes: inventory what exists, map each old address to its new home, redirect every one of them, rebuild the templates cleanly, and verify nothing broke before the switch goes live. A migration done this way is an engineering project with a checklist, not a copy and paste.
What a platform migration actually involves
Moving platforms means rebuilding the entire delivery layer of your site: the page templates, the URL structure, the content model, the forms, the analytics, and the hosting. Each of those can quietly break the things that bring you customers. A platform migration service exists to carry all of that across in one controlled pass, instead of leaving you to discover the gaps weeks later in a traffic report. The deliverable is not a new-looking site. It is the same equity and content you had, intact, on a better foundation.
Why migrations lose traffic, and how the work prevents it
Almost every migration horror story comes down to the same handful of mistakes. URLs change and nobody redirects the old ones, so every link you ever earned now lands on an error page. Page titles and descriptions get regenerated by the new platform and lose their meaning. Internal links point at addresses that no longer exist. Structured data and canonical tags disappear because the old theme generated them and the new one does not. Images get renamed and their alt text vanishes.
None of that is inevitable. It happens when a migration is treated as a visual refresh instead of a data move. The fix is unglamorous: account for every URL, preserve every piece of metadata, and test the whole thing on a staging copy before a single visitor sees it. The redirect map is the center of gravity here, which is why we treat it as a named deliverable rather than an afterthought, and why we check it against a live crawl rather than trusting it on paper.
The migrations we handle
Most migrations start from one of three platforms, and each has its own traps. We maintain a dedicated page for each so you can see exactly what the move involves before you commit, rather than learning it mid-project.
Leaving Squarespace
Squarespace hides a lot of structure behind its editor, so the work is in extracting clean content and rebuilding the URL patterns the platform generated for you, then redirecting the old ones to the addresses they become.
Leaving Wix
Wix has historically used URL formats that do not translate directly to other platforms, which makes the redirect map the make-or-break part of any Wix migration and the first thing we build.
Leaving WordPress
WordPress migrations are usually about shedding plugin bloat and a fragile theme while keeping a large content archive, its categories, and its existing link structure intact on a faster, simpler platform.
The redirect map underneath them all
Underneath all three sits the same artifact: a line-by-line map of old addresses to new ones. It is the single most important file in any migration, and we build it before anything ships. You keep it afterward, regardless of who hosts the site, because it is a durable record of your own URL history.
How a migration runs, and what comes after
A migration moves through the same sequence regardless of platform. We audit the current site, build the new one on a private staging URL, construct and test the redirect map, run quality assurance across content and tracking, then cut over and monitor closely for the first stretch while search engines re-crawl the new structure.
Often a migration is also the right moment to redesign, since you are rebuilding the templates anyway. And because we perform SEO and AI search optimization only on sites we build, a clean migration is the foundation that work stands on. You can read how the ongoing side runs, and what the engagement looks like, at /services/seo/ and /pricing/.
We do SEO on websites we build. That is the engagement this page sits inside.
What is in here
Questions
Will a platform migration hurt my search rankings?
It can, if URLs change without redirects and metadata gets dropped along the way. Done correctly, with a complete redirect map and every piece of metadata preserved, a migration carries your existing search equity across intact. The goal is continuity, not a reset.
How long does a website platform migration take?
It depends on the size of your content archive and whether you are redesigning at the same time. A small brochure site is a short project, while a large site with hundreds of pages and heavy functionality takes longer because the inventory, redirect map, and testing all scale with page count. We scope it from an audit, not a guess.
Do I keep all my content and images?
Yes. Everything is inventoried and carried across: pages, posts, images, forms, and metadata. Nothing is left behind unless you decide a page is no longer worth keeping, and even then it still gets a redirect so the old link resolves.
What is a redirect map and why does it matter so much?
It is a line-by-line list pairing every old URL with its new destination. It matters because it is what keeps old links, bookmarks, and search listings working after the structure changes. Without it, the equity attached to every one of those addresses is lost the moment you go live.
Can you migrate and redesign at the same time?
Usually yes, and it is often the smart move, because the templates are being rebuilt either way. The one caution is that changing both structure and design at once makes careful testing more important, not less, so the redirect map and quality assurance steps get extra attention.
